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Yumi Kim

The brand is influenced by designer Kim Phan’s own aesthetics; featuring vintage silhouettes spun with a contemporary urban feminine mystique. A flower-child at heart, Phan incorporates floral patterns into her chic designs in an effort to bring out the lightheartedness present in every woman. “Flowers are so girly and playful,” she explains, “they really accentuate the bright, fun mood I try to channel in my designs. They make every girl feel pretty.” When asked what clothing item every woman needs to own, Phan’s answer is, without question, “the perfect floral dress.”